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Social Media Strategy 101 From a Very “Likeable” Person
Strategy can be a scary word to small businesses–especially social media strategy. What platforms should you be on? Where should you start? How do you increase your fan base? What’s the value? In...
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5 Tips to get started in social media for your business
Photo courtesy of webtreats via Flickr As social media matures, more businesses are looking to social networks as a way to engage with and understand their customers. As long as you are part of the...
View ArticleThe Nine Qualities of a Great PR Pro
Not all PR Pros are created equal. Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few specific qualities that the average pro doesn’t. They know what...
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Top Media Outlets Discuss Pinterest Strategy
Photo courtesy of Annie Mole via Flickr It’s no secret that Pinterest is popular. Back in October, I wrote an article for CisionNavigator which discussed the site with several players in the PR arena....
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PR News Roundup 2/17/12: 5 PR Blog posts You May Have Missed
Photo courtesy of AngryJulieMonday via Flickr It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order… The 7 words...
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PR News Roundup 7/20/12: 5 PR Blog posts You May Have Missed
Photo courtesy of Guy With The Camera via Flickr It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order… 5 Quick...
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A Social Media Strategy to Keep You Sane
If you’re a new social media manager or have recently acquired social duties as part of your role, you know how big of a task it is. Unless you have a game plan, it’s very easy to become a Twitter...
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Social media strategies for 2014
Well, it is that time of year again. Everyone is making predictions about 2014 – specifically, about the key social media strategies for 2014 that everyone should consider. Run a search and you will...
View ArticleCisionScoop | Rachel Swalin Joins Reader’s Digest
Rachel Swalin has joined Reader’s Digest as the associate producer of content marketing. She previously worked as an editorial assistant at Health.com, and as a freelance writer for Parents and...
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5 PR Books to Get on Your Radar Now
Cozy, lazy weather is just around the corner and as the leaves start to turn, there’s no better time to curl up with a good book. Whether you are a PR professional on the lookout for case studies from...
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The Digital Personal Branding and Reputation Management Gold Rush: Staking...
This post was written by Kevin McFall, Vice President of Global Business Development for Cision. It’s the first in a two-part series about personal branding and reputation management. Stay tuned for...
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How Statistics Can Improve Your Social Media Strategy
In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer...
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3 Keys to Building a Strong Enterprise-Level Social Strategy
Social strategy is no longer confined to one team or one strategist. Today, a successful social strategy requires a combination of digital, content and PR across departments and teams. But how can you...
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3 Ways to Clean Up Your Social Media Strategy
I don’t know about you, but I like to clean things up before the year closes out. That means I’ll be tackling the ever-growing pile of papers I’ve been ignoring in my desk inbox, watering that sad,...
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